Social media marketing and management
Social media that makes buyers pick you.
Almost every buyer who finds you through an ad, the map pack or a referral checks your social media before calling. We run your Facebook, Instagram and Google Business Profile with content from real jobs, so what they find is a business that is alive, busy and worth calling.
Start here
Social media marketing, explained without the buzzwords.
- What does a social media marketing agency actually do?
- We plan, produce and publish the content on your Facebook, Instagram and Google Business Profile, then handle everything that comes back: comments, messages and review replies. You keep doing the work. We make sure the internet can see you doing it.
- Organic social vs paid ads. What is the difference?
- Paid ads buy attention from strangers and generate leads. Organic social media management convinces those leads you are real once they come looking. Ads without a living profile leak money. A living profile without ads grows slowly. Together they compound.
- How does social media help my local SEO?
- Google Business Profile posts, photo activity and review velocity feed the same map pack that our local SEO service targets. An active, consistent presence is one more signal that you are a real, open, busy business.
- Can I not just post myself?
- You can, and for two weeks most owners do. Then a busy month hits and the page goes quiet exactly when the jobs are worth showing off. Consistency is the entire game, and consistency is what you are hiring.
What is included
Six things we do every month. Open any one of them.
01Social media strategy and content calendarA monthly plan decided in advance: what gets posted, where, and why. No morning scrambles for something to say.
- Monthly content calendar planned around your jobs and seasons
- Post mix balanced across proof, offers, team and reviews
- Local angles: suburbs, landmarks and real customer stories
- Approval flow so you see the month before it runs
02Content production from your real jobsCrews send photos and short clips from the field. We turn them into posts that sell the work. No stock photos, ever.
- Before and after posts built from job photos
- Short video edits with captions and hooks
- Branded templates so every post looks like you
- A simple shot list so crews know what to capture
03Facebook and Instagram managementBoth platforms run together on a steady cadence, because that is where your buyers actually check you out.
- Posting schedule tuned to when your audience is on
- Stories and reels where the format earns it
- Profile, bio and highlights kept current
- Page health monitored so nothing quietly breaks
04Google Business Profile postsThe panel buyers see in the map pack gets fresh posts and photos, which supports the local SEO work directly.
- Weekly GBP posts with offers and job proof
- Photo uploads that keep the profile active
- Q&A section monitored and answered
- Post activity aligned with your local SEO plan
05Community management and review repliesComments, DMs and reviews answered within one business day, in your voice, so no lead or complaint sits ignored.
- Comments and messages answered within one business day
- Review replies written for future readers, not just the reviewer
- Negative feedback flagged to you before we respond
- Lead enquiries in DMs routed straight to your phone or CRM
06Reporting you can readOne monthly page in plain language: what went out, what grew, and which enquiries mentioned finding you on social.
- Follower and reach growth against last month
- Top posts and why they worked
- Enquiries and DMs that came through social
- One recommendation for next month, not twenty charts
First 30 days
What happens after you say yes.
- Week 1
Audit and cleanup
Profiles audited and fixed: bios, links, categories, old pinned posts and anything a buyer would trip over.
- Week 2
Content system live
Shot list to your crews, templates built in your brand, first month of posts drafted for your approval.
- Weeks 3-4
Cadence begins
Posts start running on schedule across Facebook, Instagram and Google Business Profile. Replies handled daily.
- Day 30
First report
Growth, reach and enquiries reported in plain language, with the next month planned and waiting for a yes.
This works for you if
- Your last post is months old and you know it
- Crews can send a few photos from jobs each week
- You already get leads from ads, maps or referrals
- You want one team handling posts, replies and reviews
Do not start yet if
- You want social media to replace lead generation entirely
- Nobody on site can ever take a photo
- You expect viral videos rather than steady proof
- You want to approve every single post the morning it runs
If you are in the second column, say so on the call. We would rather set honest expectations than sell you a service that will disappoint you by December.
FAQ
Social media marketing questions, answered straight
Rarely on its own, and we will not pretend otherwise. Organic social is the proof layer: it closes the leads your ads, map pack and referrals generate, because nearly all of them look at your profiles before calling.
Facebook and Instagram for almost every business, plus Google Business Profile posts because they show in the panel buyers actually see. LinkedIn or TikTok only when your market is genuinely there, and we will say if it is not.
We do, from your real jobs. Crews send photos and short clips from the field, and we turn them into posts. No stock photos, no generic tips graphics.
A flat monthly fee scoped by platforms and posting cadence, agreed before we start. No percentage games and no surprise add-ons. We will quote it on the first call once we see your accounts.
Yes, but as a separate service. Paid Facebook and Instagram ads are covered by our Meta Ads service, and the two work best together: ads bring the leads, the managed profiles close them.
Only if your buyers are genuinely there. For most local businesses, Facebook, Instagram and Google Business Profile is where the money checks you out, and we would rather do three channels properly than five badly.
You approve the monthly calendar up front, then we run it. Time-sensitive posts get a quick thumbs-up over text. You are never surprised by what your own page says.
Tell us what your cost per booked job is. We will tell you if we can beat it.
Twenty minutes, no deck. If we are not the right fit we will say so on the call.